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AI Influencer Marketing: How Artificial Intelligence Could Change Influencer Marketing
When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work…
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Community Managers: What They Do & How to Be a Great One
X (formerly Twitter), with its 237.8 million daily active users, is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix, Wendy’s, and Taco Bell have become X famous for their witty commentary and personable interactions with their followers. X (formerly…
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How to Use Instagram: A Beginner’s Guide
Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram…
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Is Social Media Dying? What That Could Mean for Marketers
The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re just using it less, and engaging differently. The social media boom of the last decade is over. It’s not that people are no longer using social media — they are. They’re…
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8 Brainstorming Tools Marketers Need to Try in 2023
We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t shooting out of our minds or fingertips, we know we’ve entered a writers’ block rut. We’ve all been there: staring intensely at the screen, willing ideas to come to our minds.When words or ideas aren’t…
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12 Email Marketing Trends Marketers Should Know [According to My Inbox]
I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As…
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How to Create a Landing Page: The Ultimate Guide
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an…
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How to Write a Respectable Resignation Letter [+Samples & Templates]
Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. Even though millions quit their jobs every month, we understand that telling your boss that you’re leaving the company is never an easy conversation. A respectful resignation letter can mean the…
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Social Impact Done Right: Why Nike and Dove Are Teaming Up to Advocate for Girls Sports
We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities. We recently discussed whether or not consumers want brands to make social statements with…
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Can You Create a Wikipedia Page for Your Company? [Best Practices & Guidelines to Know]
For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows. For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV…