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The top inclusive marketing trends of 2025, according to Sonia Thompson
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in…
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AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts
In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. In 2025, every marketing team needs a strong social media strategy to meet their customers where they’re at. And every marketer should be considering AI to supercharge that strategy. If you’re concerned that AI will ruin your…
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Here are the 23 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team…
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How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could…
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AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. I was running social media…
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Why your startup needs a content strategy (& how to build one that scales)
A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when…
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Content aggregators can help you get more eyes on your marketing collateral — here’s how
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Those who…
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How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. I know the impact of ignoring buyer’s journey keywords all too well. Early…
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AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated…
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The Best AI Search Engines to Try
I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and give you better results — if you know how to use them.…