When it comes to social justice, what role do brands play? When it comes to social justice, what role do brands play? As conflict around the globe continues, marketers are put in a challenging position when it comes to making brand statements. It’s nearly impossible to make a perfectly neutral statement that will satisfy all…

Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Machine learning, a subset of AI, is a powerful tool that’s rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. However, the same research reveals that 96%…

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle…

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s…

She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has…

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its…

In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and more.  In 2007, the world was introduced to Tumblr, a blogging site where users could post almost anything from fashion inspo to personal writing to GIFS, art, and…

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. Your first thought might be that ad targeting is too advanced, but you still might be curious about the product. Where…

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your…

Taylor Swift is one of the biggest stars in music with an incredibly engaged fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception. Taylor Swift is one of the biggest stars in music with…