SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. SGE is Google’s move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how…

A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. A great graphic design portfolio can’t move mountains, but it can change your life with a new job…

Even if you‘re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you‘ve stumbled across a blog when you’ve searched “healthy dinner recipes”. In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.) Even if you‘re not sure what a…

Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as usual. Another Pride month just wrapped, and plenty of brands celebrated along with the LGBTQ+ community. Many of those brands have already officially gone back to business as…

When I was 12 years old, I used to be confused about my cousin’s CD collection. Why have CDs when I could go on iTunes and listen to all my favorite songs? This is a perfect example of a product life cycle (PLC) in action. When I was 12 years old, I used to be…

As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant. But what creative interview questions will help paint a fuller picture of a potential candidate? As a hiring manager, asking questions like, “What’s the greatest challenge you’ve overcome?” is important to learn about an applicant.…

Welcome to Breaking the Blueprint— a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Welcome to Breaking…

People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out…

You know the expression, “What you see is what you get”? You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. In this post, we’ll discuss the best free and paid email testing, previewing, and rendering tools you can…

Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. Advertising is changing — by the end of 2023, companies are on track to spend more than $424.3 billion dollars on digital advertising. The challenge? Massive variety in the digital advertising market…