If budgeting stresses you out, we have a lot in common, my friend. If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot…

Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d…

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI…

HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as…

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test…

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve…

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results. I remember running my first A/B test after college. It wasn’t till then that I understood the…

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience. There’s no debate that when it comes to succeeding in digital content, mastering SEO is a…

Am I right in assuming that a significant part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go, so you want to be able to reach them wherever they are. Am I right in assuming that a significant part of your marketing strategy today…

At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many major shifts over the next few years. Advancements like Google’s integration of generative AI into search are already changing the digital search landscape. At HubSpot, we are optimistic about the future of SEO, but we’re also preparing for many…